News Releases

Sierra Pacific Launches Simple Choice Customer Program

Aug 31, 1998

Sierra Pacific Resources
Contact: Bob Sagan/Faye Andersen
Phone: 775.834.4345

For Immediate Release

Sierra Pacific announced today that, beginning this month, it will offer customers Simple Choice, a new way to buy products and services for their homes.

Simple Choice is an extension of the quality service Sierra Pacific has provided its customers for over 140 years. The program allows Sierra Pacific customers to purchase a wide variety of products and services. It offers extra convenience by allowing customers to make a single call for service on all products and pay for everything, including their energy and water usage, on one bill, with one check.

Sierra Pacific has formed a relationship with, a Lakewood, Colo., based company that offers solutions for companies competing in a deregulated environment. Through Simple Choice, Sierra Pacific will provide customers with the option of purchasing products and services including DISH TV, appliance protection programs, long distance and cellular service along with their utility services. If a customer ever has a question or needs assistance with any of the purchased products or services, they can call the Sierra Pacific Simple Choice call center at 1-800-584-8546. Sierra Pacific Simple Choice customers will receive one bill that will include costs for all products payable by writing one check, or by having funds deducted directly from their checking accounts.

In addition to the Simple Choice program, Sierra Pacific will also be opening two Simple Choice General Stores- one in Elko, Nev., in late 1998, and the other in Gardnerville, Nev., in early 1999. The stores will support the Simple Choice offering by displaying and selling products and services for people who want to come in and shop in person for a good deal.

Customers who are interested in the new program can call the Sierra Pacific Simple Choice call center at 1-800-584-8546 to request more information. Customers can also visit the Sierra Pacific booth at The Best in the West Nugget Rib Cook-off, between September 4 and 7. The booth will have representatives offering information on the Simple Choice program. There will also be Simple Choice product and service displays.