News Releases

Sens. Reid and Ensign Come Together to Promote Energy Conservation

Aug 6, 2008


Contact: Clinton Pope, R&R Partners– 702.318.4294 or 702.557.8301

Sens. Reid and Ensign Come Together to Promote Energy Conservation New Public Service Campaign Teams Nevada Senators with Sierra Pacific Resources to Encourage Conservation, Reduce Power Bills

U.S. Sens. Harry Reid and John Ensign have partnered together with Sierra Pacific Resources and its two utilities, Sierra Pacific Power and Nevada Power, to encourage Nevadans to conserve energy and save money. In a new public service announcement (PSA), Reid and Ensign join together with Sierra Pacific Resources President and Chief Executive Officer Michael Yackira to call attention to the increased need for energy efficiency among all state citizens.

"While we continue to look at ways to bring clean renewable energy to Nevada to power our future, I ask all Nevadans to consider our neighbors, our environment and our future as we work together to curb the amount of energy we each consume. Every little bit makes a difference and I thank you for your contribution,"said Senate Majority Leader Harry Reid.

The 30-second and 15-second PSAs debuted around the state in July and show Reid and Ensign working in the U.S. Capitol talking about the need for energy conservation. The senators then come together with Yackira to further stress the importance of conserving energy and saving money, directing viewers to or for conservation tips and programs that can help save up to 25 percent on power bills. The campaign is part of an ongoing effort from both senators and the utilities to further create awareness among Nevadans about energy efficiency and alleviate some of the burden created by a tougher economy.

"While there is no easy solution to the energy situation our nation currently faces, conservation is an issue that crosses party lines,"said Republican Sen. Ensign.“Conserving energy is an essential component of energy independence for Nevada and our nation.”

“We are constantly looking for ways to educate our customers on the need for energy conservation and to provide them with the tools necessary to become more efficient,” said Yackira. “I am so proud to work with our state leaders to promote an issue
that is close to all of us and fundamentally important for all Nevadans, regardless of political affiliation."

In addition to conservation tips and suggestions, the power company offers a variety of free incentives and no-cost programs to help residents, businesses and nonprofit organizations implement cost-cutting, energy-saving techniques and technology. To learn more about these programs please visit or

Headquartered in Nevada, Sierra Pacific Resources is a holding company whose principal subsidiaries are Nevada Power Company, the electric utility for most of southern Nevada, and Sierra Pacific Power Company, the electric utility for most of northern Nevada and the Lake Tahoe area of California. Sierra Pacific Power Company also distributes natural gas in the Reno-Sparks area of northern Nevada.